While ‘brand’ earlier referred to as niche called ‘branded’ but over the years the term has evolved to
encompass more than just symbol or name.
Though ‘logo’ is a symbol of a business, it isn’t what you call brand identity! When you create a logo,
you are just one small step towards developing a strong brand identity.
So, why do we often come across the word ‘brand identity’ and how does it bring value to your
business?
In simple terms what your brand says, what your values are, how you communicate your product,
and what you want people to feel when they interact with your company. Essentially, your brand
identity is the personality of your business and a promise to your customers.
With numerous businesses coming up with marketing ideas to make their names for themselves,
here’s how you can build a strong, cohesive and consistent brand identity with 4 impeccable
strategies:
1. Market & Company Analysis: A SWOT analysis that looks at the company’s strengths,
weaknesses, opportunities and threats is a proven strategy to understand where company
stands in the market and steps required to create a promising result driven marketing
strategy
2. Set key business goals: Brand identity is one amongst the ideal strategies to help fulfil your
business goals. When you know your objective, your media plan can then be strategized to
meet these objectives through right channels of advertising.
3. Identify your Target Audience: For a successful promotion of your business, what really
matters is the customers who will show interest in your product. The best way to
understand your TG is by conducting surveys and holding one-on-one interviews.
4. Determine the personality and message your brand wants to communicate: Create a
personality for your brand by creating a consistent perception from brand elements, color
schemes, copies, imageries, etc to align and deliver a coherent message.
PS : Brand building is a strategic effort, and every element when blend to position should bring the same identity in the overall communication.