While ‘brand’ earlier referred to as niche called ‘branded’ but over the years the term has evolved to
encompass more than just symbol or name.
Though ‘logo’ is a symbol of a business, it isn’t what you call brand identity! When you create a logo, you are just one small step towards developing a strong brand identity.
So, why do we often come across the word ‘brand identity’ and how does it bring value to your business?
In simple terms what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact with your company. Essentially, your brand identity is the personality of your business and a promise to your customers.
With numerous businesses coming up with marketing ideas to make their names for themselves, here’s how you can build a strong, cohesive and consistent brand identity with 4 impeccable strategies:
1. Market & Company Analysis: A SWOT analysis that looks at the company’s strengths,
weaknesses, opportunities and threats is a proven strategy to understand where company
stands in the market and steps required to create a promising result driven marketing
2. Set key business goals: Brand identity is one amongst the ideal strategies to help fulfil your business goals. When you know your objective, your media plan can then be strategized to meet these objectives through right channels of advertising.
3. Identify your Target Audience: For a successful promotion of your business, what really matters is the customers who will show interest in your product. The best way to understand your TG is by conducting surveys and holding one-on-one interviews.
4. Determine the personality and message your brand wants to communicate: Create a personality for your brand by creating a consistent perception from brand elements, color schemes, copies, imageries, etc to align and deliver a coherent message.
PS : Brand building is a strategic effort, and every element when blend to position should bring the same identity in the overall communication.
Lucky are those who get a chance to blend their passion for art with work, I am grateful to be one amongst them. Having been blessed with artsy genes from my parents, as a child I knew I’ll leave my footprints in this industry (also I suck at math so art was saviour). It has always been fun working at TBOS because I always had the freedom to break free from regular designs, experiment with a free hand and create what I visualise, just the pattern I follow to excel in designing. One design Mantra I truly stick to - ‘Reimagine it’! While art keeps my routine going.