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Dhruv Spices

DHRUV CASE STUDY (1)
dhruve spices mockup
DHRUV CASE STUDY (10)
DHRUV CASE STUDY (11)
DHRUV CASE STUDY (12)

Brand Identity & Packaging

Introducing Dhruv Spices, a renowned Maharashtrian spices brand that has been serving customers for over 20 years. In a collaborative effort with The Brand Owl Studio, the brand has undergone a transformative journey to establish a distinctive brand identity that captures the essence of Maharashtrian cuisine and appeals to modern consumers. The Brand Owl Studio began by crafting a unique and meaningful name convention for the brand, resulting in “Dhruv Spices.” The name, derived from the owner’s surname, instill a sense of tradition, reliability, and authenticity. It resonates with loyal customers who have trusted the brand for years, while also attracting new customers in search of high-quality spices. Building upon the chosen name, The Brand Owl Studio developed a captivating brand logo for Dhruv Spices. Drawing inspiration from Maharashtrian culture and spices, the logo showcases distinctive elements that create a visually appealing and memorable symbol. Additionally, The Brand Owl Studio took on the task of designing illustrative packaging for Dhruv Spices. One notable feature is the depiction of the traditional handcrafted methods used in making the spices through the illustrations on the packaging, paying homage to the brand’s heritage. This distinctive packaging design sets Dhruv Spices apart on store shelves, capturing attention and enticing customers to experience the authentic flavours of Maharashtra.

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